Knowledge

October 21, 2011

There was an interesting article by Christopher Krywulak that discusses the phenomena of customers knowing more than salespeople     (http://www.marketingprofs.com/articles/2011/6200/when-your-customers-know-more-than-your-salespeople?adref=nlt102111).  A major contributing factor to this is on-line availability of information.  While much of the article focuses on the in-store experience, it is obvious that this is true also for the business to business environment as well.

Each of us  receive an immense amount of information everyday, whether delivered to a smartphone, reader, tablet or PC.  The trick becomes how to process all of this information and how to make quick smart decision.  In the same way, as we make our decisions, the companies that we affect by these decisions receive data on what we did.  In turn causing them to make new decisions, causing new information. Sort of a vicious cycle.

So while Mr. Krywulak’s focus was on the product information used in making buying decisions, we need to also look at the data implications surrounding the decisions from both the buyer and seller perspective.  This all leads to measurement along the way in order to gain a better understanding of what is happening, why it is happening and what to do about it.  Which is where we come in.

Astir Analytics helps our clients tackle their metrics and reporting issues and design solutions that meet the most demanding needs. We can help you through the process of understanding the Information to give you better Insightand in the end greater Results.

Give me a call, I’d love to discuss  the Astir difference,

Bob Markowitz

Vice President

(908) 279-8670 ext. 704

bmarkowitz@astiranalytics.com

Marketing Metrics

September 27, 2011

There was an interesting guest blog on Marketing Profs a few days ago by Jim Sterne, which talked about the 6 most important online marketing metrics (http://www.mpdailyfix.com/the-six-most-important-online-marketing-metrics-ever/?adref=nlt092611).

Jim points to the following areas, that should be measured:

-          Awareness

-          Interest

-          Engagement

-          Sales

-          Profits

-          Advocacy

He summarizes by stating that “the magic here is tying together all of the above”.

Probably the bigger trick for most, is making it happen!!  There are plenty of tools out there to measure the components but putting them together so that they not only summarize the “how many” but also provide a meaningful accounting of what it all mean is not so obvious.  Which is where Astir Analytics comes in.

At Astir Analytics we help our clients tackle their metrics and reporting issues and design solutions that meet the most demanding markets. We can help you through the process of understanding the Information to give you betterInsight and in the end greater Results.

Give me a call, I’d love to discuss  the Astir difference,

Bob Markowitz

Vice President

(908) 279-8670 ext. 704

bmarkowitz@astiranalytics.com