Astir's list management optimization solutions

March 12, 2014

Astir Analytics has a slew of list management services that can improve your marketing and sales.  List management is one of those tasks that is often overlooked by many businesses.  Having the proper contact database in place can save your organization time and resources; and help you build your business.

Astir Analytics has list management services that can help your business create a single, centralized repository for your contact data.  From there, we can design a solution that combines and cleanses your data so you and your employees have easy access to your contact database.  

If you have fragmented contact data and need help with optimization, send me an email (amoltisanti@astiranalytics.com) so we can discuss how Astir can improve your business.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Astir IT still needs candidates for the 2015 H1 quota

February 19, 2014

Hello,

Astir Analytics is a division of Astir IT Solutions, Inc., an award winning IT consulting and software development firm.

 

Astir IT Solutions, Inc. is still looking for candidates for the 2015 H1 Quota. We are offering H1 sponsorship to experienced individuals, so don’t hesitate to contact us today.

 

 

Astir has a high volume of client projects, and are looking to bring on highly skilled IT consultants.  Qualified candidates will hold a minimum of a Bachelors’ Degree in a technical field, with skills including, but not limited to:

 

·         Java

·         .NET

·         Oracle

·         Project Manager

·         SQL

·         Business Analyst

·         Data Analyst

·         Automation QA

·         SAP

·         Business Objects

·         Informatica

·         Etc.

 

We are providing H1 sponsorship to individuals holding the following visa statuses:

 

·         F1 OPT

·         L1

·         L2

·         F2

·         H4

 

Astir is offering competitive compensation packages that include a comprehensive suite of benefits.  Our consistent and profitable growth rate, in conjunction with our high volume of client projects and ongoing training opportunities has given us the reputation as a preferred employer.  Astir is an EEO Employer and an E-Verify Company.

 

 

If you are looking for H1 sponsorship and meet the criteria listed above, please contact us at contact@astirit.com or (908) 279-8670 ext. 728.

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The Astir Family is gearing up for the 2015 H1 quota

January 15, 2014

Astir Analytics is a division of Astir IT Solutions, Inc.  Astir IT Solutions, Inc. is a full service information technology company.  Astir specializes in custom designing IT products, services, and solutions for clients in a number of different industries.  Astir custom builds applications for HR, operations, sales, marketing, and compliance organizations and provides clients with on-site resources that fully support IT projects.

Astir IT is currently screening candidates for the 2015 H1 Quota.  We are looking for experienced individuals holding the minimum of a bachelors' degree and a status of F1, L1, L2, F2, or H4. Astir has grown exponentially over the past few years, and we need to hire the best and brightest in order to support the many unique internal projects, and lucrative client projects we have.  These projects, coupled with the comprehensive suite of benefits we provide, has gained us the reputation as a preferred employer.

 

We provide free H1 processing and look for individuals who have skills including, but not limited to: Java J2ee, .Net, Oracle Developer/DBA, Project Manager, SQL Server, Business Analyst, Data Analyst, DW/ETL Developer, Automation QA, Windows Administrator, SAN Admin, SAP, etc.

 

 

Astir IT Solutions, Inc. offers competitive compensation packages that include comprehensive benefits.  The consistent, profitable growth rate we have experienced enables us to provide our employees with the stability and support they need for career growth.  We also offer a variety of training opportunities that help our employees expand their skill sets and increase their employment options. 

 

 

Astir is an EEO Employer and an E-Verify Company.

 

 

 

 

 

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Astir Analytics - Improve your marketing with the right tools, and the right frame of mind

November 11, 2013

Hello,

I just came across a great article from Marketing Profs:

http://www.marketingprofs.com/articles/2013/12019/improve-sales-change-your-marketing-approach-not-just-your-tools

Having the right marketing tools is just half the battle.  You must be in the right frame of mind in order to reach your full marketing potential.  This article raises a very important question; does your marketing approach match the needs of your target?  You need to be ahead of the game in a world that is evolving very rapidly.  In order to succeed, you need to be nimble and informed.  Being locked into traditional methodologies, or being boxed in by red tape can be the difference maker between success and failure.

Finding the right approach is difficult, and is often an exercise of trial and error.  Consultation with marketing experts and a review of best practices can help guide you in the right direction, but ultimately it is a study in understanding your organization, your products and solutions, and your target market.

This is not saying, however, that the tools are not important.  This is far from the truth.  Having the right set of tools can make all the difference in your marketing campaigns.  The right tools will enable you to implement your campaigns quickly, and measure their efficacy.  Having the right tools coupled with a targeted and well crafted approach is the recipe for success.

Astir Analytics has a wide array of solutions that can help guide you in the right direction.  Give us a call today, and we can discuss how Astir can help improve your marketing. (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Justify your Marketing Spend

October 15, 2013

Hello,

Marketing organizations, historically, have a difficult time justifying their existence.  It is very difficult to find a tangible measurement for marketing effectiveness.  Sales organizations can look to sales figures, staffing organizations can provide stats on placements, etc.  Marketing organizations are often unable to point to specific metrics that show a tangible ROI.

This is one of the areas Astir Analytics specializes in.  Astir Analytics helps marketing organizations understand the data available to them; and designs custom services and solutions that help quantify and qualify organizational impact.  Our services and solutions help leverage data and technology; providing the ability to measure marketing effectiveness.

Some of the services and solutions we have designed have enabled customers to measure campaign effectiveness, identify custom needs, manage leads, and improve their share of wallet.  We would love to work with your organization, and help you demonstrate your organizational worth.  Give me a call at 908-279-8670 ext. 716 so we can discuss how Astir Analytics can custom build services and solutions that improve your organization.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Astir Analytics - Custom Application Development Services

September 17, 2013

Hello,

Technology has become increasingly important to businesses across all industries.  Business applications are critical for daily operations.. and more and more companies have the increased need for custom applications.

Astir Analytics specializes in building custom business applications that can fit any need.  We have built a wide variety of custom applications across a number of different industries.  We work close with our clients in helping them understand their technology needs, and keep them close throughout the development process for rapid implementation. 

We would love to speak with you and explore your technology needs.  We can help you understand your business and technology needs, and build a custom application that will answer your needs perfectly.  Give me a call today, and we'll explore how Astir Analytics can improve your business.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design

Dashboards that make your life easier

August 05, 2013

Hello,

 

Data is the engine that truly drives our businesses.  Whether or not you actively collect and analyze data on your various operational tasks; you need to make inferences about performance in order to make the right business decisions.  Your strategies are shaped by how your teams perform, and how your departments operate.  Therefore, the data surrounding your business is critical to understanding how to increase efficiency and allocate resources.

Here at Astir Analytics, data is our life.  We help clients gather and analyze available data in order to understand performance and make key business decisions.  We work closely with clients, helping them understand their environments and identify the correct data and metrics necessary to assess performance and efficiency.  From there, we can help gather, house, clean, analyze, and report on that data so clients gain holistic insight into their daily operations.

One area in which Astir Analytics excels is in the area of dashboarding.  We specialize in building custom dashboards that enable customers to view, measure, and trend data by presenting it in the simplest of terms.  We have designed and built simple dashboards in MS Excel and Powerpoint, as well as complex web applications that automate processes and enable on-demand report generation.

I would love to discuss your data analysis needs.  Astir Analytics works closely with clients in understanding their data landscape and guide them to the right solutions.  Give me a call at 908-279-8670 ext. 716 to discuss how Astir Analytics can help you leverage your data.

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Understanding your Marketing Effectiveness

May 08, 2013

Marketing professionals have a unique set of challenges to overcome.  The biggest and most obvious hurdle is driving more leads into the sales funnel for your sales team to convert.  A less obvious, but still significant hurdle (and possibly the most difficult hurdle,) is demonstrating organizational worth to stakeholders.  So not only do you have to execute your job, but you have to show the effectiveness of your efforts.

Marketing efforts can be difficult to quantify.  Other departments, HR, Accounts, Sales, Etc. have easily accessible, concrete output to point to.  A marketing department can roll out a highly successful campaign; and now have a quantifiable method to full understand that success.  In order to show tangible return on investment, marketing professionals can make use of analytics tools.  Provided that you can collect the data on your campaigns, manage the tools, and interpret the results, analytics tools can provide meaningful statistics on how effective your campaigns are, and who they are reaching.

Astir Analytics specializes in designing custom analytics tools for marketing and sales organizations.  The tools we have provided customers enable them to accurately measure the effectiveness of their marketing campaigns and understand exactly who is being reached.  Our business intelligence tools enable you to clearly quantify your marketing campaigns, and concentrate your resources.

I would love to explore how Astir Analytics can improve your organization, so feel free to give me a call (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Segmentation - The Gateway to Better Marketing Strategies

April 09, 2013

 

Hello,

Segmentation is a critical aspect of the marketing process… yet it is often overlooked.  By separating your prospective and current customers into natural groupings, you can enable your marketing and sales organizations to gain a better perspective and target more efficiently.  Although it sounds like a simple exercise, segmentation can be a difficult process and can greatly affect the outcome of a marketing campaign.

Astir Analytics has extensive experience in segmentation.  Through understanding your organization, products, markets, competition, etc. we help you understand the natural customer groupings.  By employing proven methodologies, Astir Analytics can provide you with the segmentation solutions you need in order to gather more data on your customers, gain deeper insights, and concentrate your resources more effectively.

Astir Analytics segmentation services can enable you to quickly evaluate, execute, and evolve strategies for customer and revenue growth, as well as allow you to quantify the effectiveness of your marketing campaigns.  We have developed many custom segmentation solutions for customers, providing benefits such as:

  • Deeper understanding of customer needs and gaps
  • Shorter sales cycle
  • Enable more effective marketing campaigns
  • More customer engagement
  • More customer loyalty
  • Effective use of resources
  • Reduced cost
  • More efficient targeting of profitable segments
  • Demonstrate campaign value to stakeholders

Please give me a call at (908) 279-8670 ext. 716 so we can explore your segmentation needs.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

 

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SEO - Optimize your Content

March 21, 2013

Hello,

The vast majority of companies, both large and small, have websites nowadays.  In an effort to increase web presence, many are turning to multiple company webpages, product pages, social media pages, landing pages, etc.  Yet, even with all this hard work, many companies still struggle to see the fruits of their labor within search engines.  And although search engines are becoming smarter, it is imperative that you optimize your websites so they become more attractive to search engines.

In other words, your website content must become as smart as possible.

We here at Astir Analytics would like to share some Search Engine Optimization (SEO) wisdom with you.  Search engines are becoming very savvy, and it is important for your business to stay up-to-date on what is considered the best in practice.  although it can be extremely difficult to rank high in a keyword search, depending on your industry, market position, products, and a host of other factors; you can improve your ranking through a few simple steps.

It is important for you to create content that reads naturally, and isn't overflowing with keywords.  Search engine metrics are now smart enough to understand the natural flow of text, and can spot the over use of keywords.  Therefore, it is extremely important to write content with the reader in mind.  Additionally, bullet points are a wonderful tools, as they allow for easy reading, quick digestion, and are very search engine friendly.  

There is plenty of material out there concerning specific SEO tricks; ranging from keyword density, to meta tags, meta descriptions, and link usage... but one of the most useful tips I have come across concerns the optimal range of keyword density.  You want each webpage to contain a variety of keywords relevant to your products, services, clients, and your general audience.  The keyword density that I have seen the most success with for a single keyword is the range of 3-5%.  There are some wonderful free keyword density tools available, including: SEObook, keyword density, and my personal favorite, Live Keyword Analysis.

Web design and content is just one of the many areas Astir Analytics specializes in.  I would love to discuss how we can help your organization, so please give me a call at (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

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