Services – Overview

Customer Benchmarking Survey

Lead Management

Marketing Analytics and Reporting

Marketing Campaign Management

On-line Assessment

REMS Programs

Segmentation

Share of Wallet

Services ---- Marketing Campaign Management

The old cliché of “Knowledge is Power” stands especially true for marketing professionals. You need to know what marketing campaigns are working, what campaigns aren’t working, and who is being reached. Having this data is an integral part of quantifying your marketing contribution and calculating a Return on Investment (ROI.) Businesses are having a harder and harder time justifying their marketing spend, and as a marketing professional, you need to show your production.

Astir Analytics has a wide range of campaign management services that will help you gain a 360 degree view of your marketing campaigns. Our online reporting and lead measurement tools are designed to seamlessly integrate with your on-line, off-line and event marketing campaigns. We can even incorporate your own specific business rules for custom, auto-generated reports.

The Astir Analytics marketing campaign management services will help you understand what campaigns, and even what parts of your campaigns, are working… and who they are reaching. We employ powerful analytical tools to provide summary, campaign, program and contact level reports in flexible, executive dashboard views. Astir Analytics can help you gain a true understanding of what works and who has been reached so you can target your resources more efficiently and effectively. In addition Astir Analytics works directly with Astir IT Solutions, Inc. to develop a client specific solution to your marketing campaign management needs.

Below is a partial list of benefits of our Marketing Campaign Management solutions:

• Measurement of campaign effectiveness
• Quantification of marketing campaign production / contribution
• Improved Return on Investment (ROI)
• Demonstrated Return on Investment (ROI)
• More targeted marketing campaigns
• More efficiency in resource usage
• Reduced costs
• More informed business decisions
• Increased revenue
• Increased customer satisfaction
• Shortened sales cycles
• Continuous improvement and innovation

Astir Analytics works hand in hand with the other members of the Astir Family Companies (Astir IT Solutions, Inc. and Sysnet Technology Solutions) to offer an expanded set of customer solutions.

Please be sure to visit the entire Astir Family of Companies at: