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ITSMA Names Astir Client a finalist for 2010 Marketing Excellence Award

The TriZetto Group is named a finalist in the Lead Generation, Management, and Measurement category.

PRLog (Press Release) – Sep 08, 2010 – South Plainfield, N.J.—September 8, 2010— Astir Analytics is pleased to announce that one of our clients, The TriZetto Goup, has been named a finalist in the Lead Generation, Management, and Measurement category of the ITSMA 2010 Marketing Excellence Awards.

ITSMA, the leading marketing association for technology, communications, and professional services firms, announced the finalists in its thirteenth annual Marketing Excellence Awards (MEA) program. ―This year, we added new categories, including Marketing with Social Media and Developing and Launching New Offerings, to reflect the way that marketing is changing and becoming even more critical to an organization’s overall success,‖ said Dave Munn, President and CEO of ITSMA. ―We were impressed not just with the number of entries we received, but with the quality of the marketing programs highlighted. Our annual conference theme is The Year of Marketing Transformation: Doing Things Differently. This year’s finalists show that they are more than innovative marketers— they provide concrete examples of what marketers need to start doing to be seen as true business leaders.‖

An international panel of marketing executives and experts will select the winners, which will be announced at a special awards ceremony during ITSMA’s 2010 Annual Marketing Conference on November 2 at The Charles Hotel in Cambridge, MA.

This year’s categories and finalists include:

  • Developing & Launching New Offerings: Capgemini, Cisco (two programs), CSC, IBM
  • Enabling Sales: Avaya, Cisco, HP, Microsoft, SAP
  • Lead Generation, Management and Measurement: BT, Cognizant, HP, IBM, Trizetto
  • Marketing with Social Media: Accenture, IBM (two programs), TELUS, Zocalo/Schawk
  • Thought Leadership Marketing: Avanade, GE Healthcare, IAG Consulting, IBM, Wipro

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Cognizant, CSC, Deloitte, Hewlett-Packard, IBM, Microsoft, Oracle, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at

About Astir

Operating since 2001, Astir IT Solutions provides Software Development and IT Consulting services to help their clients use technology to solve their business problems and increase their operational efficiency. Astir has grown consistently year over year, has been a multi-year member of Inc. 500/5000, and has ranked in the top 50 NJ companies for the past 4 years running. In 2009, Astir Analytics (, after a period of significant growth, was formed as a separate division helping marketing organizations improve the efficiency and effectiveness of their operations. Early in 2010, Astir acquired Inothink Solutions, another IT consulting firm and in early 2011, Astir doubled its size with the acquisition of Sysnet Techology Solutions Inc.