Astir Analytics Client to Present at ITSMA “Lead Generation High Performers” Webinar

One of Astir Analytics’ premier clients, The TriZetto Group, has been chosen to present at ITSMA’s “Lead Generation High Performers: Lessons from the Best” Webinar on March 22, 2011.

March 17, 2011-- South Plainfield, N.J. - Astir Analytics (www.astiranalytics.com) is pleased to announce that its client, The TriZetto Group, has been chosen to present at ITSMA’s “Lead Generation High Performers: Lessons from the Best” webinar. During the presentation, TriZetto will focus on Account-based Lead Management, which has been successfully implemented at TriZetto through the use of “Campaign Central”, an advanced marketing campaign reporting / analytics engine developed in collaboration with Astir Analytics.

Being chosen to present at this webinar follows on from TriZetto being named a finalist for ITSMA’s 2010 Marketing Excellence Award in the Lead Management and Measurement area, for its holistic marketing approach through Campaign Central. “Astir Analytics is proud to play such a strategic role in TriZetto’s marketing success through Campaign Central” stated Bob Markowitz, Vice President of Astir Analytics.

For more information about the webinar please visit: http://www.itsma.com/events/lead-generation-high-performers.

About Astir Analytics

Astir Analytics’ (www.astiranalytics.com) mission is to provide information, insight and results to marketing and sales professionals enabling faster, more informed business decisions and greater business results with the right actionable information. Formed in 2009 as a division of Astir IT Solutions, Inc., Astir Analytics’ solutions address client needs for Marketing Measurement & Reporting, Lead Management, Share of Wallet, and Segmentation.

Contact Bob Markowitz (908) 279-8670 ext. 704 bmarkowitz@astiranalytics.com